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HOW TO BUILD YOUR INSTAGRAM ACCOUNT RIGHT
Tips and tricks from the experts for creating a successful Instagram channel
Have you ever wondered how to grow your Instagram account? In this blog post, you’ll receive up-to-date information, tips, and tricks on how to structure your Instagram channel correctly, increase your reach sustainably, and gain new followers. We’ve interviewed various successful YouTubers and influencers to get tips from their personal experiences. Discover the best strategies firsthand and get inspired for your own channel development!
In recent years, Instagram has evolved into one of the largest and most important social media platforms globally, particularly popular among young people and large businesses. With over 1 billion monthly active users, the platform boasts the highest growth rate.
Instagram caters to both private users and businesses, influencers, bloggers, and anyone looking to build their personal brand.
Whether you’re a business aiming for a stronger social media presence and brand awareness, a blogger looking to share your personal lifestyle with others and inspire as many people as possible, or even an artist or model looking to establish your personal brand, understanding the platform is crucial.
How to Create the Right Instagram Profile
Building a large Instagram account is no longer an easy task and takes a lot of time. Above all, remember that content is king! Without authentic content that resonates with your target audience, it’s impossible to build a successful Instagram account.
For instance, Instagram Stories are ideal for providing short updates on your daily life. Since Stories allow you to post images and videos up to 15 seconds in length, they remain visible for 24 hours. Additionally, they can be set as highlights in your profile. Most importantly, your Instagram feed should be filled with long-term relevant content. Need tips for Instagram Stories? In our blog, we summarize tips on how to make the most of your Instagram Stories.
Stories are indispensable for every Instagram user. As a viewer, you get closer to your role models through Stories; you’re “up close and personal” and always up to date. For example, these days, when someone is going to a club, they check Stories beforehand to see if there’s really something going on. But many people aren’t fully aware of this yet.
Since its latest update, Instagram has been using a very intelligent algorithm system. Images and videos no longer appear in chronological order in the feed. Instead, certain behavioral patterns (user behavior) and/or trends are constantly incorporated into the algorithm’s functionality through machine learning. The organic reach of posts is sometimes heavily restricted because account content with which users interact most frequently takes precedence. Regarding feed performance, the algorithm favors content that generates the most engagement. According to Instagram, comments, likes, retweets, and video views on video posts are the key metrics for feed ranking.
In addition to the aforementioned dynamic posts and Instagram Stories, Instagram has introduced additional ways to create and publish content in recent years to keep up with the trend of moving images.
Instagram Live: As the name suggests, you can easily organize live broadcasts for your Instagram followers directly from your smartphone. Live streaming is particularly useful for spontaneous Q&A sessions, behind-the-scenes insights, and live events. Influencers and bloggers, in particular, often use this format.
IGTV: Instagram TV was introduced in 2018 and is also available as a standalone app. The main functionality of uploading, viewing, and sharing videos is also directly integrated into Instagram. IGTV is a similar video platform to YouTube, but unlike Instagram, you can upload up to 60 minutes of video content yourself.
Reels: Reels is Instagram’s response to the popular social media app TikTok. Reels are short, usually entertaining videos accompanied by augmented reality shots, sound effects, and music. Reels are recorded in 30-second clips designed for portrait viewing. A reel can be removed from your profile grid, making it visible only under the “Reel profile” tab. This is useful, for example, if you want to separate photos and videos in your profile.
Engage and Build Relationships with Followers
Moderation should also not be a secondary aspect of your Instagram channel. Connect directly with your followers, respond to comments on your posts, and reply to direct messages. This makes you more approachable for subscribers and potential customers and strengthens your brand image.
Your Dream Sports Car for Photoshoots or Instagram Posing
Would you like to rent a car just for a photoshoot, 1 hour for only 60 CHF?
If driving around doesn’t matter to you, then you’ve come to the right place if you’re looking for that extra something for your photoshoot or Instagram. Stylish and modern vehicles add an impressive atmosphere to your photoshoot. Whether with you, an arranged model, or alone, our sports cars always look great in your photos.
Our selection of vehicles for shoots is limited, as many vehicles are reserved for daily or monthly rentals. We are happy to provide advice over the phone or in person.